I began ‘The Chic Identity’ to help fill the gap in the beauty, fashion and lifestyle blogosphere to promote the concept of ‘living consciously’. In 2015 my whole perception on consumerism changed when I decided to go cruelty free with all my beauty and household products. Since then my desire to learn more about the effects of consumerism has grown and so to has ‘The Chic Identity”.
I now believe in a ‘mindfully styled way of living‘ – Whereby my life is curated in a more mindful way to reduce my negative impact on the world. I absolutely still love makeup and fashion and all things lovely. I don’t believe that in order to live a more conscious lifestyle I need to give up all that. But there are things that I am willing to do better and I will never stop learning about the effects of consumerism on our environment.
I don’t expect myself to do it all, but I do what I can and I love share it all with you, my lovely reader.